This page and its sub-pages will continue to be developed over a period of time, so this area will change. For the moment, this page simply serves as a functional skeleton.
Understanding the current status, who does what, and what has been achieved so far.
- The role of marketing, and who should be doing it.
- Simplistic strategies – these come in two basic types: Carrot and Stick.
- Examples –
Probably there will be other things to mention as and when I become aware of them.